ViralGains and the AdTech Landscape

Last week, ViralGains had the honor of being featured in Boston’s first-ever LUMAscape. There are over 60 companies actively involved in defining and advancing the adtech ecosystem. ViralGains is honored to be the sole video distribution player named within the extensive video category.

Boston's AdTech LUMAscape

LUMAscapes are the brainchild of LUMA Partners. Built as a vehicle for organizing complicated markets, the models have been used to sort out several digital marketing segments including gaming, search, display, video and mobile. Expanding on their model, Boston-based adtech provider, Jebbit and the Boston Business Journal applied the concept to the dynamic advertising and marketing companies that are thriving in Boston.

“Boston has been at the core of advertising technology, so it’s no surprise to see strong companies like ViralGains and Jebbit continuing that trend with video. It’s clear that video firms have learned a lot from the evolution of other media, and from companies looking to solve to immediate needs of brands and agencies,” said Colin Haley, Vice President, Product Management. “ViralGains is looking to help brands leverage the data and insights from the social “Walled Gardens” to drive deeper custom engagement in the Open Web where most videos are watched. It’s great to see other companies and our friends build businesses around such strong core offerings.”

 

Earlier this year, ViralGains was cited as one of the companies driving the future direction of adtech by BostInno. Headquartered at Boston’s Atlantic Wharf, ViralGains is expanding into Chicago, Los Angeles, and New York and continues to offer the largest inventory for long-form video distribution.

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