Annual MITX Awards Show Celebrates the Intersecting Greatness of New England’s Tech, Creative, and Marketing Communities
BOSTON, May 15, 2015 — Three visionary online video advertising campaigns top “the Oscars for all things digital” for their innovative integration of content and engagement-driven distribution.
Best Integrated Media Campaign
Through the World’s Toughest Job campaign, Mediahub/Mullen positioned American Greetings as a socially relevant and innovative leader in the space, helping to drive a massive increase in Mother’s Day sales. With over 24 million views and unrivaled social conversation and engagement around the brand, the campaign is the ultimate testament to the importance of pairing great content with equally great distribution.
Best Use of Online Video for Content Marketing (B2B)
Video is the white-hot area of content marketing. Vistaprint made noise with the viral digital video campaign The Postcard, a heart-warming use of the medium that seamlessly engages viewers across TV and digital, and engages small business with the idea that everything they create matters.
Best Social Responsibility Campaign
The bright minds at Mullen co-won the category with its Flying It Forward campaign for JetBlue. This innovative initiative drove both social impact and social conversations, leading to deeper brand affinity and brand engagement for JetBlue.
ViralGains, the leading video distribution solution for driving engagement, honors the amazing achievements of its client partners on Thursday night. As strategic partners on each of the winning projects, ViralGains found it especially rewarding to help drive the tremendous benefits that come as a result of a cohesive media distribution plan paired with winning creative content.
“The best agencies know the magic formula – that world class cinematic content and engagement-driven distribution lead to viral success,” said Tod Loofbourrow, CEO of ViralGains, “Companies like Vistaprint, American Greetings, and JetBlue, and agencies like Mullen Lowe Group leverage the power of choice-based video advertising to find and engage the right consumers, and amplify their enthusiasm for a brand.”
The ViralGains mission is to drive discovery and emotional connections through the power of online video. ViralGains enables viral marketing at scale by helping advertisers serve video to consumers who are most likely to socially engage with their brand. The ViralGains viral marketing platform is the first to make media buying decisions that optimize for price and word of mouth.
ViralGains has served over a quarter of a billion video advertising impressions for brands and agencies. The advertising technology is used by both ad agencies and Fortune 500 brands to get their videos watched and shared by the right audiences. The ViralGains video ad platform integrates unique social targeting, ad placements on native and social environments, and real time analytics to generate massive returns on marketing investment. ViralGains is headquartered in Boston, MA. For more information visit www.viralgains.com.
Established in 1996, MITX — the Massachusetts Innovation & Technology Exchange — is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit www.mitx.org.