Can Twitter Be a New Digital Media Powerhouse? [Video]

Attention, advertisers! Get ready, because you’re about to see a lot more video on Twitter.

But, you and I both know that you’re always preparing for the next big idea, the next big thing. Different channels to reach the customer. New forms of media. New speeds of engagement. More focus on conversation and spontaneity.

Video has been evolving right alongside of you, becoming the medium of choice for storytelling and engagement. Twitter has too, as one of the best vehicles for that spontaneous conversation. So, it shouldn’t come as a surprise that Twitter has ambitious plans for video. You’ve been waiting for this.

But, why should Twitter’s latest play in the video ad game excite you?

Facebook offers autoplay video and YouTube has a pay-per-click product, but neither platform offers the ability to combine the two. That could be a major differentiator for Twitter as it seeks to grab a sizable share of the digital video ad market.

Still not excited? Check out this episode of Inside the Industry, as our Director of Product Management, Colin Haley discusses the impact of this new native video product on the advertising world. 

 

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