Former iRobot President and MIT Entrepreneur in Residence with deep digital business and technology expertise set to position ViralGains for rapid growth in evolving market
ViralGains, the Mass-Challenge Platinum prize-winning viral video startup, announced today that it has appointed Tod Loofbourrow as its Chief Executive Officer. A serial entrepreneur with more than 25 years of senior leadership experience in the high-technology sector, Loofbourrow has already played an instrumental role in the growth of the company as a member of its Board of Directors.
“As the company enters its rapid growth phase there’s no one better suited to lead this awesome team,” said Kate Willett, ViralGains’ Co-founder and Member of the Board of Directors. “Tod is an experienced CEO with a love for innovation and great ideas. His vision to enhance the way brands impact the world through video is core to future success in this growing market and we look forward to doing big things together.”
Previously, Tod served as President of iRobot (NASDAQ: IRBT), where he helped grow market capitalization from $300M to over $800M. He founded and served as Chairman and CEO of Authoria (now called Peoplefluent), a $120M/year software-as-a-service provider of recruiting, performance management, compensation, and talent management software. He also served as CEO of management and technology consulting firm Foundation Technologies.
Since 2011, Loofbourrow has served as Entrepreneur in Residence at the Center for Digital Business at MIT’s Sloan School of Management, and he sits on the board of Jobs for the Future, ViralGains, and Mobee.
“ViralGains is a transformative company leading a revolution in the way companies connect with consumers through the power of digital video,”Loofbourrow said. “ViralGains drives explosive viral growth for brands and agencies using the storytelling medium of video to build deep connections with consumers. The team here is amazing, and we’re just getting started.”
ViralGains also announced that Sarah Fay, a key adviser to ViralGains from the beginning, would chair ViralGains newly created Board of Advisors, which advises the company on business and product strategy. Fay, who was CEO of Aegis Media North America, CEO of Isobar, and President of Carat Interactive, offers an abundance of industry knowledge, and deep relationships and experience in advertising.
“Tod is a leader of the highest caliber with a string of successes behind him. He has the operational experience to put all the right building blocks in place and drive ViralGains to success,” Fay said.
ViralGains drives engagement and emotional connection between consumers and advertisers through the power of online video. ViralGains enables viral marketing at scale by helping advertisers serve video to consumers who are most likely to socially engage with their brand.
ViralGains has served over a quarter of a billion video advertising impressions for brands and agencies through its advertising technology. ViralGains’ inventory includes native and mobile video units placed within premium websites, influencers, social games, and social networks. ViralGains was founded in 2012 and is headquartered in Boston, Massachusetts.