5 Brands That Promoted Social Good through Social Video

The day after Christmas can feel like a bit of a letdown. As a child, it marked the beginning of a cruel, 364-day countdown until the next Christmas morning. As an adult, it signifies an even more irritating morning commute than usual.

However, in South Africa, the day after Christmas is designated the Day of Goodwill. It is set aside as a day for family and friends to relax together and continue the spirit of Christmas.

So, since it’s the Day of Goodwill, let’s celebrate the videos that were made in the spirit of charity. 2014 was a good year for good cause videos:

Save the Children


Bill Gates & ALS Ice Bucket Challenge


CoorDown & World Down Syndrome Day


WestJet & Ronald McDonald House Charities


Shakira, Activia & the World Food Programme


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