“Viewability” is the hottest buzzword in advertising right now. As investments in digital advertising increase, so do viewability concerns. There’s one question on the mind of every marketer: are my ads actually seen by people?
Even Google is chiming in on the conversation. In an aptly titled study, The Importance of Being Seen, it addresses the current state of viewable impressions on the web. When the world’s largest digital display advertising company examines viewability, the rest of the industry should do the same.
So, how does this ongoing viewability discussion impact online video? Our rockstar Founder, Kate Willett tackles this question in the latest episode of Inside the Industry.