The Internet and the concept of multitasking has empowered all of us to accomplish more in a shorter period of time. As consumers and learners and explorers, we cherish this ability to have the entire world at our fingertips. As advertisers and marketers and brands, we loathe this desire to be more efficient because it’s made our audiences less attentive. The digital world that we treasure in our personal lives has burdened us professionally—finding content has become the modern version of a treasure hunt.
But there’s a silver lining to this industry-wide problem: online video has proven to have the necessary elements to demand attention and build awareness, not to mention the fact that it gets shared more than any other digital format out there. If you think about it, it makes total sense: you hear video, you see it—it’s really engaging. As we discuss in our white paper, its effectiveness simply boils down to a bit of human behavior.
Getting people to pay attention and watch your video content is a major feat, but the sign of true engagement is social sharing. So, how can you make sure your video is shareable?
Step one: Ask yourself, “Why would somebody share this video?”
Step two: Watch this episode of Inside the Industry, as our GM of Small Markets, Chelsea Ogozaly tackles these pressing questions.