Marketing is constantly evolving. New innovations in technology—on what seems like a daily basis—transform the way we communicate, stay informed, and make buying decisions. In order to be effective in this volatile environment, marketers need to adapt alongside this changing landscape.
In the last year, or even just the past few months, the marketing scene has already changed dramatically. But in that same time, more studies have been done, more research has surfaced, and marketers need this information to stay on the cutting edge. Weeding through all of the key trends, insights, and perspectives on the increasingly digital world we live in can be quite time consuming. Luckily, we’ve done some of the work for you.
In this article, we’ve curated some of the most interesting charts across three categories: mobile, social, and content. Each chart tells an important story about how the world has changed and how we can prepare for the future of marketing.
Mobile Devices Will Soon Eclipse PCs by Number
$30B Gap in Mobile Time vs. Ad Spend
US Internet Usage is Primarily Via Mobile
Over 50% of Facebook & Instagram Users Active Daily
Native Ad Spend on Social to Reach $46B
Facebook Tops Social Engagement
The Growth of Content is Massive
The Next Phase of Marketing is All About Content
Digital Word of Mouth Amplifies Viewership
For more marketing stats, graphs, and charts, check out Percolate or related articles from Viral Daily, like Show, Don’t Tell: Online Video Facts Your Boss Will Actually Care About or Numbers Don’t Lie: Why Everyone Needs to Hop on the Online Video Marketing Train.