9 Thought-Provoking Charts Every Marketer Needs to See

Marketing is constantly evolving. New innovations in technologyon what seems like a daily basistransform the way we communicate, stay informed, and make buying decisions. In order to be effective in this volatile environment, marketers need to adapt alongside this changing landscape.

In the last year, or even just the past few months, the marketing scene has already changed dramatically. But in that same time, more studies have been done, more research has surfaced, and marketers need this information to stay on the cutting edge. Weeding through all of the key trends, insights, and perspectives on the increasingly digital world we live in can be quite time consuming. Luckily, we’ve done some of the work for you.

In this article, we’ve curated some of the most interesting charts across three categories: mobile, social, and content. Each chart tells an important story about how the world has changed and how we can prepare for the future of marketing.


Mobile Devices Will Soon Eclipse PCs by Number

Number of Units of Smartphones, Tablets, and PC's

$30B Gap in Mobile Time vs. Ad Spend

Time vs Ad Spend

US Internet Usage is Primarily Via Mobile

Time Spend with Internet by Device


Over 50% of Facebook & Instagram Users Active Daily

Frequency of Social Media Use

Native Ad Spend on Social to Reach $46B

Growth in Native vs Display Ad

Facebook Tops Social Engagement

Social Channel Engagement


The Growth of Content is Massive

Amount of Digital Information

The Next Phase of Marketing is All About Content

Google Trends

 Digital Word of Mouth Amplifies Viewership

Anatomy of a Tweet



For more marketing stats, graphs, and charts, check out Percolate or related articles from Viral Daily, like Show, Don’t Tell: Online Video Facts Your Boss Will Actually Care About or Numbers Don’t Lie: Why Everyone Needs to Hop on the Online Video Marketing Train.

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