When it comes to online video advertising, brands and marketers are faced with a choice: opt-in or autoplay. Intrusive autoplay ads include those pre-rolls you have to sit through before your YouTube video and other interruptive formats. Opt-in ads are self-explanatory: you have to choose to watch the ad.
As a form of opt-in ads, incentivized videos typically perform incredibly well. In this episode of Inside the Industry, AJ Jaggi explains the monumental differences between interruptive and incentivized video advertisements and the results you can expect from both. Take a look.