3 Ways Apple is Appealing to Advertisers with its Newest Technology

Apple Announcement

We wish you would say more, too. But hey, it’s this same exclusivity that generates all the hype surrounding Apple and its latest technology updates and features.

So, with the big event set for 10 a.m. on September 9th at the Flint Center for Performing Arts in Cupertino, CA—the same venue where the first Macintosh computer was debuted 30 years earlier—the general public is left anticipating what the next groundbreaking product will be.

For those who can’t wait a few more days, there seems to be enough information already out there to speculate how this next round of technology will shape the coming year, especially when it comes to marketing.

1) Mobile Payments

Apple has established partnerships with Visa, MasterCard and American Express, hinting at a major effort to create a mobile payment platform that would allow users to pay with their iPhones in brick-and-mortar stores.

While companies like Google have invested in ways for payments to become mobile-based, retailers have been slow to adopt the technology, and with that, so have shoppers.

However, this play by Apple won’t follow the same path, according to Ben Bajarin, an analyst for Creative Strategies LLC: “Love it or hate, Apple drives a lot of standards in the industry. They are the mover in these markets. When they do something, the industry seems to follow.”

This would revolutionize the entire shopping experience and would be an attractive feature for marketers to emphasize in campaigns.

2) iAd

Apple continues to make its advertising landscape more and more accessible with iAd, its mobile advertising platform.

Apple iAd

The company provided a glimpse into the future of this exciting platform: more revenue generation with the help of new ad formats. Specifically, the post on Apple’s developer portal entices marketers with the newest upgrade:

“Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS.”

Another new feature of iAd that has been gaining traction with the approaching release of iOS 8 is the addition of ad capabilities within iTunes Radio. The tagline, “get your message in the mix,” speaks for itself.

More options equal more opportunities to connect with consumers.

3) Lock Screen App Suggestions

One of the rumored features that will have marketers salivating is the talk surrounding the newest iPhone, displaying apps on the lock screen based on location.

Apple App Location

The technology is said to display these icons based on relevance; for example, a Starbucks app recommendation would appear if the user were within close proximity to a Starbucks location. This way, consumers could discover deals or make purchases right from their iOS device.

For brands with mobile apps this is especially appealing, as the functionality is expected to also work as a suggestion for consumers to download certain apps that they don’t already have.

While these are three main product features to look out for, September 9th is bound to usher in a whole new era of technology, and marketing, courtesy of Apple.

About Kaitlyn Smith

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