Only 24 more weeks left until Super Bowl XLIX! Our countdown of the top 25 Super Bowl Viral Videos on All Time continues with this spot from Ram Trucks and The Richards Group that aired during the fourth quarter of Super Bowl XLVII.
In 1978, radio broadcaster Paul Harvey gave a speech at the Future Farmers of America (FFA) convention: “So God Made a Farmer.” Ram Trucks partnered with the National FFA Organization to create the ad, featuring this iconic speech in all its glory.
Dodge Ram agreed to donate up to $1,000,000 to the foundation based on the YouTube video views. The goal, which was based on $100,000 for every 1,000,000 views, was reached in less than five days.
Named one of the most memorable commercials of the 2013 Super Bowl by the Huffington Post, the video has earned more than 17 million views and 102,000 social shares to date.