First Intel, now Nature Valley has worked with Erik Weihenmayer, a blind outdoorsman with an inspirational journey that’s taken him to the top of all seven summits (the highest mountains of each of the seven continents).
He starred in an ad from Intel and Venables Bell + Partners as part of the company’s “Look Inside” campaign.
And now, Nature Valley has partnered with Weihenmayer and is sponsoring his “No Barriers Grand Canyon Expedition,” a 21-day journey in which he will kayak a 277-mile stretch of the river, from near the Arizona-Utah border to Pearce Ferry near Lake Mead. Below is Nature Valley’s ad, from Casanova Pendrill, that premiered last night during the Emmys.
Brands understand that viewers want a positive message to stand behind, and they’re giving them just that! Erik Weihenmayer’s powerful story is touching the lives of viewers around the world, and much of this exposure is thanks to brands like Intel and Nature Valley.