5 Ways Brands Can Use Hyperlapse

Yesterday, Instagram unveiled Hyperlapse, an entirely new app that allows users to capture high-quality time-lapse videos even in motion. Take a look.

This app takes advantage of built-in stabilization technology—so handheld, moving time-lapses have a cinematic look and feel. Hyperlapse is all about simplicity. To get started:

  1. Download the app, currently available for iOS devices in Apple’s App Store.
  2. No account needed! Open the app to access the camera
  3. Tap once to begin recording and tap again to stop
  4. Choose a playback speed (1x-12x)
  5. Tap the green checkmark to save
  6. One click to share your masterpiece on Facebook or Instagram

(The video automatically saves to your phone, so to share your Hyperlapse on other social media sites, simply upload the video directly from your phone.)

So why is this app valuable to mobile video marketers? According to Ooyala’s Q1 2014 Global Video Index, mobile and tablet video viewing increased 133% year-over-year. Bonus statistic: in North America, iOS-based phones dominate video viewing with a 60% share.

People are constantly seeking out new ways to consume video content. Brands that are quick to adopt new, innovative video apps to showcase creativity and entertain viewers are crowned industry pioneers and usually see notable success.

So how can you start using Hyperlapse to promote your business? Below, we’ll discuss 5 ways you can start building up your brand’s presence on the app.

Keep in mind, if you’re going to share your Hyperlapse on Instagram, it needs to be under 15 seconds. Regardless of where you’re promoting your video, keep it short—people don’t want to sit through a 5-minute time-lapse (chances are, they’ll just skip to the end).

1. Office Culture

Have something cool going on in the office, like I don’t know, a couple artists spray painting an awesome mural on your walls? Film it. Film company outings, casual meetings and other inter-office tomfoolery. Capture your company culture through Hyperlapse to share with social media followers.

2. Events

Produce a simple Hyperlapse video to showcase an event and some of the highlights. Though all your events may not be as interesting as a Hot Balloon Festival, people will appreciate this kind of short-form video content.

3. Projects (From Start to Finish)

Everybody loves a good before and after piece, especially if they can see the progress throughout the transformation.

4. Showcase Your Products

What better way to use video than to show off your products. Just make sure you get creative with these types of videos, as viewers may get bored with an overly-promotional advertisement.

5. You Tell Me

As brands begin to test the waters of Hyperlapse, innovation will emerge just as it did for Vine and Instagram Video. Brands like Oreo, Target, Samsung and Starbucks embraced these short-form videos apps and blew our minds with their creativity and high-quality production value.

You and your brand may prove to be the next big innovators in social video. Maybe one day, I’ll write an article about the best brands on Hyperlapse and you’ll be one of them. The only way you’ll ever get there, though, is to try it out. Obviously, you’ll need to make sure this channel is suited to your marketing needs—if it is, jump right in. You’ve got a whole new app to play with. Happy Hyperlapsing!

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