For brands and businesses of all sizes, digital word-of-mouth advertising (i.e. peer-to-peer recommendations) is a major driver of awareness and purchase intent. Customers who share your content generate additional views for your videos—this is earned media. At ViralGains, we believe that these shares or “recommendations” are incredibly powerful, which is why we optimize campaigns for social sharing. We pride ourselves on driving an average 30% earned media lift for our clients.