Typically, when you think of viral video ads, brands like Coca-Cola, Samsung and Nike come to mind. But what about advertising agencies? Aren’t they usually the ones that just produce these viral videos for brands? In most cases, yes. However, a few standout agencies are proving that they’ve got what it takes to create viral sensations with no one to promote but themselves.
The newest inductee into the viral video house of fame is HelloDenizen, the content division of the Denizen Company, an award-winning social media agency based in Los Angeles, CA. Adweek appropriately describes the agency’s recent efforts as “a self-promotional odyssey of precious proportions,” as HelloDenizen’s biggest hit features tiny hamsters eating tiny burritos.
The video, uploaded in late April, has earned more than eight million YouTube views and 557,000 social shares. One week ago, the agency uploaded a follow-up video, “Tiny Birthday for a Tiny Hedgehog.”
To date, the video has racked up 1.2 million YouTube views and 60,000 social shares.
Another agency familiar with viral, self-promotion videos is john st., a Toronto-based creative collaborative that uses digital, social, advertising, technology, PR and design to make its client’s brands unignorable.
In November 2011, john st. uploaded “Catvertising,” a hilarious parody video that begged the question, “what can cat videos do for your business?”
The video boasts more than 2.2 million YouTube views and 311,000 social shares. The agency has seen incredible success with other parody videos it has produced, “BUYRAL – Professional Clicking,” and “ExFEARiential.”
It just goes to show that agencies aren’t taking a back seat in the viral video game. I mean, what better way to prove you’re the best creative agency for video advertising than by producing viral content yourself?