Anyone who owned a TV from May 2006 to October 2009 was most likely exposed to the majority of Apple’s 66 “Hi, I’m a Mac, and I’m a PC,” commercials. This was one of the first, and most beloved, advertising campaigns that featured friendly competition—complete with witty quips, jabs and clever one-liners—between two dominant technology companies.
Even though the tech world has come a long way in the past five years, companies—like Blue Jeans—are still taking a page from Apple and using humor and mockery to emphasis their point of distinction.
Blue Jeans, the self-proclaimed “#1 cloud-based video conferencing service,” released a video parodying Cisco’s decision to announce its newest cloud-based service, “Collaboration Meeting Rooms.”
The hilarious video is—according to VentureBeat—the perfect opportunity for Blue Jeans to “welcome Mohammed to the mountain,” as the company is over a year ahead of Cisco.
If you were wondering why a technology company would ever name itself after a go-to choice in denim, the mentality behind it is actually pretty clever:
“Blue Jeans is something to love. Your favorite blue jeans are versatile, hard working, functional—something you can’t imagine living without. It’s the same experience we create for your meetings. Blue Jeans is the fabric that ties together all your video conferencing needs.”