More Mind-Blowing YouTube Statistics: The Implications for Small Businesses and Content Creators

You’re hanging out with a group of friends and someone is just dying to show everyone this super hilarious online video. He grabs a laptop and opens his browser. You know what comes next: YouTube. YouTube is huge. It seems like every other week, companies are coming out with new statistics to prove its domination over the online video space. Want some examples? Well, here you go.

This infographic from YouTube Downloader breaks down happenings on YouTube by the minute.

YouTube Infographic

According to a survey from Adroit Digital, 68% of viewers are consuming video content on YouTube. How much content? The infographic above says 2,777,777 videos each minute. YouTube boasts an enormous audience—over one billion unique users each month reportedly. For all of you content creators and small businesses, this is great news. Think about how many people could potentially see your content!

The key word here, however, is “potentially.” Check out the next statistic on that infographic: every 60 seconds, 100 hours of video are uploaded to YouTube. That’s 146,000 hours of video every minute. The five-minute video that took you three weeks to create is a measly .0057% of all of the content uploaded to YouTube in a minute.

So the biggest problem you face is making sure your video doesn’t get buried under a mountain of content. Unfortunately, this is much easier said than done. First, you’d tap into your own social networks and share the video across Facebook, Twitter, etc. But what happens if no one else decides to share it? You might pick up a few hundred views at best, but if the video never breaks out of your own personal network, it will fall flat. You cannot afford for this to happen, especially if you’re spending excessive amounts of time, money and energy on your videos.

So how can you deliver videos to the right viewers who are most likely to share and engage with your content? You may need some help from a distribution platform. These kinds of platforms will allow you to upload your video, choose a highly targeted audience and then deliver your video to this audience across several channels including blogs, social games, mobile apps and influencer sites.

The ViralGains self-serve platform does exactly that. Every video has an audience, and we’re here to help you find it. You simply upload your video to our platform; choose a target audience based on gender, age, income, interests and geography; determine how you’d like to promote your video (YouTube and/or social games—more placements available soon!), and how much you’d like to spend. You can start a campaign for as little as $1, which will earn you three views as our cost-per-view is 30¢. However, our platform also optimizes for social sharing which means that any additional views from shares are free.

For example, let’s say an Internet user comes across your video while playing a social game. Because you targeted this user based on interests, your video will be incredibly relevant to him/her. This user watches your video, loves it and decides to share it on Facebook. If any of the user’s Facebook friends watch the video, you’re getting those views for free! This is why we serve your content to socially active video viewers; they’re the ones who will spread your video across the web.

If you don’t want your content to get buried on YouTube, start promoting it with ViralGains. We’ll get it in front of the right eyeballs, ensuring views, shares and conversations for your online videos. Click on the image below to get started!





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