Whether you’re looking to earn more views for your video or sell existing high quality footage, Pond5 is here to help. “Pond5 is the world’s most vibrant marketplace for creativity. Media makers find the content they need, and make money doing what they love,” states the company’s website. The site offers an ultimate solution for anyone with the desire to create amazing video content—either produce high quality footage to sell to the site (and earn 50% of the revenue), or buy footage from the site to produce your own high quality videos.
Let me start by saying that no, I’m not writing this post on behalf of Pond5—the company’s service just caters to a wide range of content creators in a unique way. For example, if you’re already filming high quality video footage, Pond5 will help you make a little money on the side. Contributors can set their own prices and the company splits the revenue of each sale 50/50. Additionally, Pond5 does not require contributors to sell exclusively through its site. Sounds like a win-win to me.
On the other hand, if you own a business or just want to enhance the quality of videos on your YouTube channel, Pond5 provides more than 2.7 million video clips that you can use to produce ads, vlogs, etc. Below are a few examples.
Producing high quality content for viewers, especially if you’re selling a service or product, is extremely important. Check out these statistics from a 2013 Brightcove survey:
- 62% of people are more likely to have a negative perception of a brand that published a poor-quality video experience
- 60% of people said a poor online video experience would dissuade them from engaging with a brand across all of its social media properties
- 57% are less likely to share a poor quality video experience
Those are some daunting percentages, especially if you don’t have the budget for a professional film crew and equipment. Fortunately, there are sites like Pond5 that will allow you to purchase high quality video footage for your ads and other promotional content.
Even if you’re just looking to create killer videos for a personal YouTube channel, high quality footage will increase your potential for viewership and engagement. A 2013 Accenture survey found that video quality ranked third in the list of frustrations and concerns people have when watching video content over the Internet. Avoid frustrating your viewers by ensuring that each and every one of your videos contains high quality footage—even if that means purchasing it elsewhere.
Producing high quality content doesn’t have to be a chore, or break the bank for that matter. Pond5 is a simple solution for businesses and individuals that are looking to provide audiences with something extraordinary. Do so, and they’ll be more inclined to return the favor in the form of views, social shares and conversations around your videos.