Now that the 2014 World Cup has been named “the single biggest branded video event of all time,” by Visible Measures, it’s time to take a look at that massive global audience of online video viewers. Google found that YouTube dominated during the World Cup in terms of viewership and engagement. In fact, people watched more than 1.2 billion minutes of World Cup ads on the site.
Which country watched the most?
- Brazil: 61 million views
- United States: 57 million views
- Mexico: 50 million views
- United Kingdom: 27 million views
- Colombia: 23 million views
YouTube reports that 80% of the site’s traffic comes from outside of the United States. It’s no wonder, then, that this worldwide event generated overwhelming interest in and engagement with related video content. So what exactly is YouTube like around the world? YouTube Downloader created this infographic earlier this year to give you a little glimpse.
Global audiences are constantly consuming video content. Whether you’re a large brand or small business trying to reach an international audience with online video, the opportunity to engage via video is tremendous!