This might be the best self-made viral marketing campaign, ever. I’m sure you’ve heard some pretty spot-on celebrity impressions, and you’ve seen cover videos overtake YouTube; however, I can promise you that you’ve never witnessed a creation quite like Rob Cantor’s “29 Celebrity Impressions, 1 Original Song” video.
Breaking into the music industry is no easy feat; many struggling artists exploit the recognition of popular songs to get their voice heard. Rob Cantor does the exact opposite. In a four-minute video of pure marketing and musical ingenuity, Cantor takes advantage of 29 distinguished voices—from Frank Sinatra to Gwen Stefani—to draw attention to his original music.
Now that he has gone viral, will a record deal be in the works?
If you’d like to jump on the Rob Cantor bandwagon, check out his YouTube channel here.