In a little over a week, fans around the world with be glued to their TVs as the 2014 FIFA World Cup kicks off in Brazil. It’s no wonder, then, that a good number of the most shared video ads in May are centered around the event. The top 10 list includes spots from expected giants Nike, adidas and Samsung, but the real winner is Danone and its yogurt brand Activia—the company teamed up with Shakira for her World Cup anthem, “La La La Brazil 2014.”
This music video/branded advertisement is part of the company’s first-ever global marketing campaign that will center around its partnership with Shakira who supports the brand’s new ‘Dare to Feel Good’ messaging. The video, posted on VEVO, looks like your typical music video and does, of course, feature a gyrating Shakira, mega-famous football stars and lots of footballs. However, Danone asserts that it’s simply a commercial with a “dance-themed creative.”
Either way, the video racked up the most shares in the month of May: 1.34 million. To date, the video has earned more than 66.3 million YouTube views.
Fourth on the list is the latest installment of Samsung’s overwhelmingly well-produced #GALAXY11 campaign. Aliens invade and challenge Earth to a game of football. Samsung has released a slew of videos covering the recruitment of the world’s best players (includes Lionel Messi, Wayne Rooney and Cristiano Ronaldo), each player’s introduction and training for the big game. The video received 463,235 shares in the month of May and boasts 48.3 million YouTube views to date.
Nike followed right behind Samsung with its epic, star-studded, four-minute football match. Featuring Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Ibrahimović, Iniesta and more, the spot has had no trouble attracting viewership. The YouTube video has received 71.4 million views and in the month of May, saw 375,687 shares.
Falling in ninth place is Nike competitor adidas. Apparently, no one can get enough of Lionel Messi—he takes center stage in “The Dream,” created by TBWA LA. Though this ad also features Manchester United star Robin Van Persie and Liverpool legend Luis Suarez, their appearances were not enough to drive even half the number of shares Nike received. The video ended up with 110,602 shares in May and currently has 31.3 million YouTube views.
The whole world is watching and these brands are successfully driving awareness on a global scale. As the 2014 FIFA World Cup looms closer, excitement will rise and these videos may even see another boost in views and shares. So which teams are you excited about? Let us know in the comments below!
Enjoyed what you’ve read? Check out another 2014 FIFA World Cup post here.