Voice on Viral Marketing: “Measuring Impact” featuring Kate Willett

Welcome to week five of our video series featuring ViralGains CRO Kate Willett. Over this past month, Willett has tackled viral marketing topics including how to overcome the noise of traditional advertising, utilize short form video, optimize your media mix and choose the best video distribution strategy for your campaign. Willett provided marketers with these key takeaways during The Publicity Club of New England’s panel discussion titled, “The Power of Visual Storytelling.”

This week, Willett discusses the most important video metrics marketers should focus on this year.

Check out the rest of the Voice on Viral Marketing Series:

Overcome the Noise of Traditional Advertising

Paid, Owned & Earned Media Integration

Utilizing Short Form Video

Video Distribution Strategies

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