Voice on Viral Marketing: “Engaging Online Video Viewers” featuring Kate Willett

Welcome to week six of our video series featuring ViralGains CRO Kate Willett. In January, Willett had the opportunity to participate in a PCNE panel discussion titled, “The Power of Visual Storytelling.” During the panel, Willett discussed all things viral marketing and delivered key takeaways for marketers looking to maximize the effectiveness and impact of their online video advertising campaigns.

In our final installment of Voice on Viral Marketing, Willett explains how marketers can keep online video viewers constantly engaged with branded content.

Want to learn more about this viral video strategy? Check out our post, “Creating Viral Video Potential.

“Voice on Viral Marketing” Video Series:

Overcome the Noise of Traditional Advertising

Paid, Owned & Earned Media Integration

Utilizing Short Form Video

Video Distribution Strategies

Measuring the Impact of Viral Marketing

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