When it comes to consuming online video content, YouTube is the go-to platform; when it comes to sharing that content, Twitter and Facebook are the main players. However, there seems to be a revolution in the world of content consumption that all marketers and creators should join in on: the rise of the LinkedIn platform as a mecca for sharing and engaging with content—online video and otherwise.
According to The 2014 Professional Content Consumption Report, LinkedIn members are consuming and sharing professional content at an all-time high, with over 1.5 million publishers using the LinkedIn share button to spread content.
So, what do you need to know about these LinkedIn members who are leading the consumption charge, the “Content Revolutionaries?”
LinkedIn is their go-to source for professional content. 91% of them are using it weekly to view relevant content vs. only 29% for Twitter and 27% for Facebook.
Content Revolutionaries spend eight hours a week (that’s the equivalent of an average workday) consuming professionally relevant content.
Sixty-one percent of these Content Revolutionaries consider professional content necessary for success.
They are much more likely to consume and share content that is specifically crafted to meet their needs.
LinkedIn is not simply a means to prove that you have 500+ professional connections; it’s a platform to benefit from those connections. Online video is not restricted to YouTube, Facebook and Twitter. For professionals looking to share content, what better space to do so than on the premiere professional network?
Relationships matter and so does your online video content. LinkedIn represents the largest group of influential, affluent and educated people—a substantial opportunity to deliver relevant content in a professional context.
When it comes to driving engagement of online video using social media, thou shall always remember the wise words of Tom Haverford (Aziz Ansari’s character in Parks and Recreation): “Everyday I start by hitting up Facebook, Twitter, Tumblr and Instagram. Sometimes, I like to throw in LinkedIn, for the professional shawties.”