Okay, so one-millionth of a million dollars really isn’t that much in the grand scheme of things. If you haven’t done the math by now, it’s a whopping $1. But what if you didn’t even get off the couch in order to add that crisp dollar bill to your wallet? You don’t. Whether you’re a Twitter enthusiast, hater, or somewhere in between, being a user of the social media site is finally going to pay off, quite literally. Newcastle Brown Ale pledges to send checks to the next 50,000 people who follow @Newcastle.
The video “Follow the Money” promotes this unique branding technique as it pokes fun at traditional marketing. There is no shortage of satire as the brand simply asks, “Why should people endure the unsolicited marketing of other beer brands for free when they can endure Newcastle’s unsolicited marketing and get paid?”
I couldn’t agree more.