BuzzFeed and Purina are back with another subtly-branded video that is racking up millions of views on YouTube. Purina has worked with BuzzFeed to produce two videos in total, one featuring Friskies Cat Food and the other its Tidy Cats Cat Litter brand. Ze Frank, YouTube celeb and BuzzFeed’s EVP of video, narrates both of the spots which together, have earned more than 15 million YouTube views.
Purina’s attempt to combine entertainment and branding with BuzzFeed videos has been largely successful. The videos are humorous and the branding, as mentioned before, is subtle. Add cats to the mix and you know you’ve hit a home run. Check out the two videos below and have an awesome weekend!