Voice on Viral Marketing: “Utilizing Short Form Video” featuring Kate Willett

Welcome to the third installment of Voice on Viral Marketing featuring ViralGains CRO Kate Willett. In a January panel hosted by The Publicity Club of New England, Willett had the opportunity to discuss all things viral marketing. In her first video, she explains how video marketers can overcome the noise of traditional marketing and in her second, she describes paid, owned and earned media integration.

In today’s video, Willett answers the question, “How can I use short form video to reach customers?” Recently, this type of media has seen increased interest from both brands and agencies alike.

Additional Resources on Short Form Video

Vine: The Visual Amuse-Bouche Helping Brands Build Buzz

Instagram Video: New Features, New Opportunities, New Risks

The Ultimate Snapchat Guide for Brands


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