Voice on Viral Marketing: “Paid, Owned & Earned Media” featuring Kate Willett

Last week we introduced our new video series featuring ViralGains CRO Kate Willett. In the videos, Willett covers several aspects of viral marketing in a panel discussion titled, “The Power of Visual Storytelling.” The Publicity Club of New England hosted the event in January. In the first video, Willett explained how marketers can “overcome the noise” of traditional advertising.

Today we’re excited to bring you the next installment of the Voice on Viral Marketing, in which Willett discusses how paid, owned and earned media can work together to produce the best results for online video marketing campaigns.

Additional Resources on Paid, Owned and Earned Media:

Earned Media: The Breakdown

Why Earned Media is More Powerful Than Paid Media

Paid and Earned Media Integration: The Fuel Behind Viral Marketing

Power of Paid Media in Producing Viral Video Success

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