The best videos on YouTube tend to make their rounds, showing up on our Facebook timelines or Twitter feeds. More often than not, however, we overlook the imaginative geniuses behind the content: creative agencies. Today, we’d like to shine a light on a few agencies that have produced some incredible, entertaining online video ads that millions of people actually want to watch and share.
“Our philosophy is Unbound – we harness the power of creativity, technology, media and community to help our clients achieve their greatest ambitions in a post-digital, consumer-controlled world.”
Catering to this consumer-controlled world is no easy task, yet Mullen faces the challenge head-on. Understanding this, the agency has seen great success with online videos that incorporate consumers themselves.
For example, this video made up of user-generated Vines racked up 337,000 YouTube views for Airbnb.
Mullen captured the top spot on the list of the most shared ads in April 2014 with the “World’s Toughest Job,” for Cardstore (1.32 million shares). The video went viral, earning more than 17 million YouTube views in two weeks.
“We are an independent, creatively driven advertising agency that creates strong and provocative relationships between good companies and their customers. We believe that it doesn’t matter where, how or in what medium an idea is expressed, you still have to start with a good one.”
And start with good ones they have. Not only did one of its spots end up one of the most shared ads of April, but W+K Portland was also named the top creative agency of Q1 2014 by Visible Measures.
In Q1, W+K earned a True Reach of more than 102.9 million views. You may recognize their spots:
P&G “Pick Them Back Up Again”: 19 million YouTube views, 812,000 social shares
Coca-Cola “It’s Beautiful”: 11.4 million YouTube views, 351,000 social shares
Maserati “Strike”: 12.2 million YouTube views, 111,000 social shares
This April, the agency’s World Cup Nike spot placed 6th on the list of the most shared ads with 354,887 shares. This star-studded clip maintains the epicness associated with much of Nike’s advertising and has earned 49.9 million YouTube views to date.
“Droga5 is an independent advertising network. Creatively Led. Strategically Driven. Digitally Native. Humanity Obsessed.”
Some of this agency’s most recent work includes hilarious online ads for Motorola and Newcastle Brown Ale.
Newcastle “Cabvertising”: 1.1 million YouTube views, 6,500 social shares
Motorola “Lazy Phone”: 16.1 million YouTube views, 141,000 social shares
Honey Maid and Droga5 crafted this video as a response to bullying and used hate mail to spread love. The video received 3.8 million YouTube views and was the seventh most shared spot of April with 260,395 shares.
We tip our hats to the people behind these agencies and look forward to the impressive work they’ll continue to produce for brands around the world.