Voice on Viral Marketing: “Overcome the Noise” featuring Kate Willett

Earlier this year, ViralGains’ Chief Relationship Officer Kate Willett participated in a panel discussion titled, “The Power of Visual Storytelling.” The Publicity Club of New England hosted the event which featured, in addition to Willett, Elise Ouelette, managing director of Studio C at Matter Communications and Jeremy Warnick, corporate communications manager for Lojack Corporation. The evening’s discussion topic: online video content.

More than 60 area communications professionals gathered at Matter Communications’ Boston offices where Willett answered pressing questions about the online video marketing industry. From media spends to distribution strategies, Willett covered it all and gave insight into what brands and marketers may expect from PR agencies in terms of visual storytelling.

To kick off our six-part weekly series, Willett addresses an important question industry professionals are constantly mulling over: How can I overcome the “noise” of traditional advertising?

Check back next Monday for part two, in which Willett explains how paid, owned and earned media can work together to improve the results of your online video marketing campaign.

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