All year long brands and agencies work together to create inspiring, mind-blowing, game-changing content audiences are going to love. On Tuesday, Advertising Age honored the companies behind some of the greatest campaigns of 2013 at its fifth annual Viral Video Awards.
With 18 campaigns amassing a total of 279.2 million views, Los Angeles-based 72andSunny was named the Most Viral Agency of the year. Though the company is known for its work with Samsung, the agency’s biggest viral hit was Google’s “Chrome: For…”, eight spots created from existing YouTube content, which earned 97.9 million views.
Not only did 72andSunny grab the most views in 2013, but it also boasted the most videos on the Viral Video Chart. A case in point, the agency’s famous work for Samsung has graced viral charts across the Web and even earned Samsung the title of AdAge’s Most Viral Brand for the second consecutive year. Featuring Jay Z and Usher, 72andSunny’s “Magna Carta Holy Grail” and “Looking 4 Myself” videos each garnered over 50 million views.
Late last year, the agency had the opportunity to create some killer spots promoting the release of Activision’s Call of Duty Ghosts. The most popular spot, directed by James Mangold (Wolverine), features Megan Fox and generated more than 11.8 million YouTube views and 550,000 social shares.
72andSunny also worked on the Eminem/Call of Duty collaboration for the rapper’s “Survival” music video. The video has racked up over 61.5 million YouTube views and 2.4 million social shares.
This agency has harnessed the power of branded storytelling and uses it to produce viral campaigns time and time again. Every video ad has some level of entertainment value regardless of the length. From its Google Chrome spots (16 seconds) to its “Magna Carta Holy Grail” video (3 min), 72andSunny is delivering powerful ads to consumers on a consistent basis, earning it the well-deserved title of the Most Viral Agency of 2013.