Company Announces Promotion of Kate Willett to Chief Relationship Officer
BOSTON, Feb. 3, 2014 /PRNewswire/ — Today,ViralGains announced its addition of 11 Fortune 500 brands in 2013 and is pleased to report a 1,227% year-over-year (YOY) growth rate. Playing a critical role in the company’s success, founder Kate Willett will be promoted to Chief Relationship Officer. She will continue to be responsible for revenue generation and developing strategic alliances with key organizations within the advertising and marketing industry.
This past year, ViralGains signed 11 Fortune 500 Brands including Exxon, Campbell’s, Lexus, State Farm, Nestle, Estee Lauder, WPP, Qualcomm, Viacom, Interpublic Group and Showtime (CBS). This client portfolio enabled ViralGains to expand its offerings across an array of verticals, strengthening its ability to deliver viral marketing technology at scale to advertisers. Signing these Fortune 500 Brands also contributed to ViralGains’ steep growth rate that closed 2013 at $1.1 million of sales.
Of the announcement, CRO Kate Willett noted, “Our growth is a testament to the fact that brands and agencies are seeking new and innovative ways to activate video for their clients. The digital world is noisy, and beautiful video stories need a social method of distribution to connect to the right audience. It’s pretty commonplace what can happen when you give the power of choice to the consumer and our clients love the targeted views and big earned media lift that our technology enables on video campaigns.”
CEO Jay Singh noted, “Our powerful growth trajectory will continue into 2014 with the addition of top tier customers and publishers who use our viral marketing technology.”
The ViralGains mission is to create authentic relationships between consumers and advertisers through the power of online video. ViralGains enables viral marketing at scale by helping advertisers serve video to consumers who are most likely to socially engage with their brand. The ViralGains viral marketing platform is the first to make programmatic media buying decisions that optimize for price and word of mouth.
ViralGains has served over a quarter of a billion video advertising impressions for brands and agencies. The advertising technology is used by Fortune 500 enterprises, agencies, SMBs, and independent content creators. ViralGains’ inventory includes native and mobile video units placed within premium websites, influencers, social games, and social networks. ViralGains was founded in 2012 and is headquartered in Boston, Massachusetts.