Are you in mourning over How I Met Your Mother wrapping up this March? Fear not. Neuro, an all-natural sleep-aid in beverage form is getting sexy with Mr. Stinson this Valentine’s season. The brand’s online video featuring Neil Patrick Harris, Problem and Asher Monroe crooning viewers to sleep hit the Internet two days ago and already has over 700,000 views.
Harris won Neuro’s “who’d you want to have a sleepover with” poll, raking in 35% of the votes. The poll was a great way to amp up excitement pre-video launch and the video’s release couldn’t have been timed better. The video also offers viewers a chance to snag one of one million free bottles the brand is giving away, which will undoubtedly help its views, shares and overall virality.
Online video marketing offers younger brands the ability to enter consumer consciousness without having to bust their budgets by navigating more expensive broadcast channels. Choosing a marquee celeb, maintaining seasonal relevance, keeping its consumers clued in at every step and giving potential consumers a direct incentive to engage with the product were good moves by the fledgling company to facilitate its entry into the wider market.
Check out the video below!