Holiday Marketing: Valentine’s Day Edition

You know what tomorrow is and so do marketers who want you to buy flowers, chocolates and other gifts for your loved ones. The average annual Valentine’s Day spending is $13.19 billion, mostly driven by the fact that 53% of women would end their relationship if they didn’t receive a gift (Retail Advertising and Marketing Association).

Brands want your attention and to get it, they’ll use online video as a strategic marketing tool. Media sites are already flooded with articles featuring Valentine’s themed ads, and we’ve compiled several here for your viewing pleasure.

Flowers are second on the list of gifts most given on Valentine’s Day (right after candy, of course), and when it comes to choosing a flower shop most men aren’t too picky. So how does a flower shop stand out? With a line-up of humorous Valentine’s Day themed ads.

Above are only two of the four ads that together, have earned over 200,000 YouTube views. See the other two here.

The next ad features flowers, but is promoting European hair-coloring product Schwarzkopf Nectra Color. A bit more emotional and heartwarming, this spot from BBDO Germany has gone viral generating over 3.7 million YouTube views and 183,000 social shares.

Heineken got creative with its Valentine’s campaign allowing people to Tweet at @Heineken_US to request a #DateInABox—a red, glittery vault containing a certificate for a prearranged date for two. The only catch, in order to get the code to unlock the box, the guy in the relationship must publicly share a picture of the #DateInABox on Instagram.

Provocative and heartwarming all at the same time, this next commercial tells a story not often depicted in advertising.

“We felt this view of life was a story that was not being told with the authenticity and compassion it deserved,” the company’s CEO said in a statement. The spot will air on Bravo and E! in seven major U.S. markets.

Of course there’s a Valentine’s Day commercial with a hidden camera prank. Head & Shoulders and Saatchi & Saatchi produced this spot to air in the Philippines. The video has earned over 550,000 YouTube views in two weeks.

We had to include this SNL parody skit that is surprisingly spot-on in terms of Valentine’s Day gift buying.

Last but not least, your favorite viral video characters have returned in an adorably gruesome clip reminding you to be safe around Valentine’s Day…and trains. Yup that’s right, 15 months and 71 million YouTube views later, McCann Melbourne’s “Dumb Ways to Die” train-safety campaign is back for Valentine’s Day.

Seen any other great Valentine’s Day commercials? Let us know in the comments.

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