Okay, so we’re all guilty of ‘gramming pictures pre-bite, Tweeting mid-sentence and obsessively refreshing our social media feeds every couple minutes. Don’t even try to deny it.
Well good news, Coca-Cola seems to have just the cure.
The generally social-media minded brand just put out a video parodying our inability to disconnect that offers viewers a surefire way to keep their eyes off their devices. The video is both aptly and hilariously timed given the immense social-media backlash the brand received in response to its Sochi sponsorship.
The video by Dubai-based Memac Ogilvy was released last week and has over four million YouTube views.
Check it out here: