BOSTON, Jan. 7, 2014 /PRNewswire/ — Today, ViralGains announced that Tod Loofbourrow, a serial entrepreneur with more than 25 years of senior leadership experience in the high-technology sector, will join the company’s Board of Directors. Entrepreneur in Residence at MIT’s Center for Digital Business, Loofbourrow drives high-growth business creation utilizing technologies spun out of MIT. Loofbourrow recently served as President and Cofounder of iRobot Healthcare (NASD: IRBT), and as Chairman, CEO and Founder of Peoplefluent (formerly Authoria), now a $100 million+ leader in software-as-a-service for recruiting, managing, and motivating high-performance workforces. He also ran strategic consulting firm Foundation Technologies and served as the firm’s Managing Partner and CEO. Loofbourrow advises numerous startups and serves on the board of directors of Mobee and Jobs for the Future. Loofbourrow will serve on ViralGains’ Board effective immediately and will provide ongoing counsel as ViralGains continues to grow and scale its viral marketing platform.
Additionally, ViralGains announced that Sarah Fay, a veteran of the media services industry with more than two decades of experience, will join the company’s Board of Advisors. An industry leader on the topics of digital marketing and media integration, Fay previously served as the CEO of Aegis Media North America working with major brand advertisers including P&G, EA, Pfizer, Philips, Wachovia, RadioShack, Marriott and adidas/Reebok. She has since joined the boards of some prominent independent companies in the advertising technology space, such as Celtra, NeoMedia, inPowered, SocialFlow, and Women’s Marketing Inc. She chairs the Board of Governors for dmg::events, which owns and operates ad:tech, iMedia Summits, CMO Summits, and The Digital Collective. Fay also participates as a board advisor to several advertising technology start-ups. Fay will serve on ViralGains’ Board effective immediately and will use her advanced knowledge and experience in digital media to provide ViralGains with ongoing counsel.
Of the announcement, ViralGains CEO Jay Singh said, “At ViralGains, our team is grateful to experience tremendous growth. In 2014, Tod’s business acumen and entrepreneurial background aids our management team’s expansion. Sarah’s deep digital advertising and media expertise drives our strategic initiative to bring viral marketing to more agencies and brands.”
Loofbourrow noted, “ViralGains has the potential to define the nature of viral marketing on mobile devices and the Internet. They change the nature of advertising on the web from a passive experience to an inherently social one, redefining the experience of media for the Mobile, Social Age. Their combination of proprietary technology, deep understanding of the nature of social media advertising, and an incredible startup team has drawn me to join the board of this transformative company.”
Fay noted, “Brands now recognize that native video content is often more effective than traditional video advertising in achieving branding and social sharing goals. ViralGains offers a scaled solution to distribute this content cost effectively. I am excited to join a team that is delivering a new form of marketing advantage that can fit into existing buying processes. It is no surprise to me how quickly this business is growing.”
The ViralGains mission is to create authentic relationships between consumers and advertisers through the power of online video. ViralGains enables viral marketing at scale by helping advertisers serve video to consumers who are most likely to socially engage with their brand. The ViralGains viral marketing platform is the first to make programmatic media buying decisions that optimize for price and word of mouth.
ViralGains has served over a quarter of a billion video advertising impressions for brands and agencies. The advertising technology is used by Fortune 500 enterprises, agencies, SMBs, and independent content creators. ViralGains’ inventory includes native and mobile video units placed within premium websites, influencers, social games, and social networks. ViralGains was founded in 2012 and is headquartered in Boston, Massachusetts.