BOSTON, Nov. 20, 2013 /PRNewswire/ — ViralGains, a Boston-based viral marketing startup, received the $100,000 Diamond Prize at this year’s MassChallenge Award Ceremony. Out of the 1,200 plus applicants to the four-month program, ViralGains became one of the top five recognized by the world’s largest startup accelerator. Executing campaigns for major brands and agencies, ViralGains recently passed $1 million in bookings. Additionally, the company has been accepted into batch seven of 500 Startups, a West Coast incubator.
500 Startups has helped the company expand its presence into California. CEO Jay Singh notes that ViralGains has taken monumental steps as a result of these accolades: “2013 has been a spectacular year for ViralGains. We are leading the effort for the viral marketing category and helping agencies and brands tell their story through online video. We thank the teams at MassChallenge and 500 Startups for giving us the resources necessary to achieve these important milestones. We are committed to fostering innovation in digital media and advertising technology by making the science of viral marketing accessible to advertisers,” he said.
ViralGains strives to create authentic relationships between consumers and advertisers by harnessing the power of online video. The company offers programmatic access to native video inventory on premium publishers. By tracking how individuals view, share, and talk about branded video content, ViralGains is able to identify a brand’s “archetypal consumer”. This process allows the advertiser to serve its video to the audiences that will best receive it. Ultimately, ViralGains helps brands maximize the impact of their online video and initiate viral lift.
The ViralGains mission is to create authentic relationships between consumers and advertisers through the power of online video. ViralGains delivers viral marketing at scale through technology that measures how consumers socially engage with video content while helping advertisers access those consumers. The ViralGains Viral Marketing Platform is the first of its kind that maximizes views, shares, and conversations in real time for online video content.
ViralGains uses programmatic buying to place your video on publishers where targeted audiences discover your content and fall in love with your brand. We designed our collaborative technology for creative, PR, and media agencies to maximize each dollar they spend and made it accessible for brands of all sizes. ViralGains was founded in 2012 and is headquartered inBoston’s beautiful Innovation District.