4 PR Agencies Successfully Utilizing Online Video

Weber Shandwick

Producing behind-the-scenes clips, PSAs, highlight reels and other video projects, Weber Shandwick realizes the power of online video and harnesses it for their clients. The agency has worked with prominent brands including Carl’s Jr., American Airlines, L.L.Bean, Samsung and Degree Men. Here’s a video from the firm highlighting some of its recent work:


Edelman is the world’s largest public relations firm, working with major companies including Microsoft, PayPal, Hewlett Packard, Axe and MTV. The firm utilizes apps, social media monitoring tools, contests, branded events and online video to exceed client expectations. Here’s a performance video the firm created for the Axe campaign:

Ruder Finn

This privately held agency boasts some prestigious clients such as Johnson & Johnson, Pfizer, Verizon, Four Seasons Hotels and Resorts, and the United Nations. Ruder Finn offers both public relations and integrated communications services which encompass advertising and video production. The firm prides itself on its creativity and innovation which can be seen in the this video.

Regan Communications Group

Based right here in Boston, Regan Communications “has pioneered the use of original online video in a way that is truly unique among public relations firms.” The agency has produced online videos for Simon Malls, Jerry Remy’s Sports Bar and Grill, 99 Restaurants and RE/MAX New England. Regan takes responsibility for every element of production, seamlessly integrating video into public relations, social media and advertising efforts.

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