Cisco predicts that by 2017, two-thirds of the world’s mobile data traffic will be video and that this year, the number of mobile-connected devices will exceed the world’s population. It’s quite obvious why digital media, specifically mobile video, should be a top priority for marketers.
Now most advertisers have mobile videos that are regularly distributed to consumers. But recently, a new app hit the market that offers publishers a unique opportunity to create more mobile video content for users. Wibbitz, released on June 26, takes text-based web content and uses it to generate engaging videos. The company’s mission is to change the way we consume information on mobile devices.
With this app, publishers will be able to monetize their mobile traffic. Instead of presenting users with small font sizes, difficult navigation, and long mobile stories, publishers can transform their existing web content into monetizable videos designed to be consumed on-the-go, or at home.
This app is not meant to replace existing mobile video channels, but to build on them. Many publishers distribute brand news and blog posts through mobile channels—Wibbitz exists to help these publishers transform bland, textual layouts into beautiful, interactive video summaries.
Already, Wibbitz is working with over 50,000 sites, including Reuters, AP, TechCrunch, Businessweek, BBC and Forbes, which generate 20 million video views per month. To become Wibbitz friendly, publishers just add one line of code to their sites—Wibbitz takes care of the rest, for everything the publisher creates.
At some point in the future, Wibbitz plans on providing publishers with its technology so they can incorporate it into their own apps. People are hungry for and willing to consume mobile videos and with Wibbitz, publishers have the power to meet consumer needs and drive continuous brand engagement.