In 2012, the line between television and social media is blurring away. We are seeing everything from QR codes to hash tags to Shazam symbols when watching TV commercials. The merging of Television and Social Media presents a wealth of opportunity for marketers and consumers alike. Our opinion is that the line will blur to the point where the two sides will harmoniously hold hands and ride off into the sunset.
Our friends at Trendrr put together this infographic to show their take on the emerging Social TV Ecosystem. Trendrr is a Social TV Analytics company that uses social data to report ROI to their customers. Their infographic shows the rapid growth of the Social TV industry from 2011 to 2012.