Brand Strategist

We’re looking for highly motivated individuals that exhibit strong communication, business maturity, and strategic thinking skills to help foster existing client relationships and drive success in partnership with our enterprise sale executives.

Job Description

  • Work side by side with an Account Executive team to own RFP response, proposal creation, and related client-facing requests to drive new business.
  • Assist with up-selling and cross-selling initiatives to drive incremental sales with existing business.
  • Protect and grow video ad revenue for an assigned book of business.
  • Understand how ViralGains products will assist clients in reaching their marketing goals.
  • Have a deep understanding and ability to analyze client KPI/ROI goals and find insights and recommendations based on delivery data and all other data sources available. Proactively provide consultative advice and strategic recommendations for most optimal set-up and video campaign strategies.
  • Work with our product team to advise on additional product enhancements and features that will benefit client success.
  • When appropriate, act as the lead with various teams (Ad-Operations, Sales, Marketing, Product) to manage client services and develop account strategies.
  • Expand relationships with occasional face-to-face client visits to build and maintain deep-level partnerships.
  • Act as a lead on client-facing presentations and engage key internal participants when necessary.
  • Develop thorough knowledge, understanding, and utilization of all internal systems aligned with seller pipeline management and forecasting. Maintaining detailed client notes and updating internal systems is mandatory.
  • Maintain proficiencies in the video ad-tech/mar-tech space.

You Must Have

  • A bachelor’s degree in business or a related field.
  • 3+ years of Account Management/sales/marketing experience with a preferred minimum of 12-18 months of junior account management (or similar) experience.
  • Video experience is ideal.
  • Experience working and thriving in a team environment with shared goals and business objectives.
  • Startup experience is a plus.
  • A strong background working with clients face-to-face.
  • Outstanding written and verbal communication skills.
  • Outstanding computer skills including advanced knowledge of spreadsheets (MS Excel), presentations (.ppt, Key), and CRM systems.
  • Demonstrated experience effectively optimizing campaigns by analyzing performance and recommending adjustments to key performance drivers.
  • Familiarity with CPV, CPM, CPC, and CPA pricing structures preferred.

Perks

  • Competitive salaries, commission / bonus, and startup equity
  • Medical, dental, life & vision insurance
  • Flexible PTO
  • Transportation & cell phone reimbursement
  • Working Advantage discounts
  • Free snacks

Company Description

ViralGains is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Using the platform to engage in a two-way conversation, brands discover exactly what people want — and how they feel — and build a unique journey that connects highly qualified consumers with relevant messages that generate awareness, motivate intent, and impact purchase decisions. ViralGains is headquartered in Boston, with regional offices in Chicago, Detroit, Los Angeles, San Francisco, and New York.

To apply, please email careers@viralgains.com with a resume and cover letter.